STARLA Ten stages. No gate skipped.
Every stage is a gate, applied the same way for every candidate. That discipline is why a Starla franchise is worth owning. During Pipeline Mode, enrolment reserves your territory for 12 months while the network builds toward its next proving store — see Territories for reservation mechanics.
Enquire
A short online enquiry. Instant answers from the Starla AI concierge.
Qualify
A call with a Franchise Development Executive. Capital, territory and owner-operator fit.
Apply
Portal account provisioned. Documents, funding plan, your “Why Starla, Why Me” letter. ₹1,00,000 application fee unlocks the document workspace.
Evaluate
Document verification, structured interview, situational-judgment scenarios, territory-fit analysis.
Founders' Meet
Meet the founders. Spend an immersion day inside a Starla store, NDA e-signed beforehand.
Enrol
Approval Committee decision with quorum rules. Letter of Intent. ₹40,00,000 refundable security deposit.
Disclose & Sign
Full disclosure pack released. A structurally unskippable 14-day cooling period. Franchise agreement executed on stamped instrument.
Build
Approved site only. Standard design kit. Handover audit and security certification precondition to stock delivery.
Train & Staff
Founder School certification is a precondition to opening. Every team member certified before floor access.
Open
Soft open, grand opening, and a 100-day nurture programme guided by your Opening Copilot.