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Indicatively ₹8–10 Cr, comprising fit-out (₹1.6–2.4 Cr) and opening inventory (₹4.8–6.2 Cr), alongside the ₹1L application fee and ₹40L refundable security deposit.

No franchise fee for programme Years 1–2 signings — grandfathered for the full term. Ongoing charges are royalty (5%), marketing fund (2%), and technology fee (1%, floor ₹40,000/month), all on Net Revenue.

Yes, refundable subject to true-up at exit, per the terms in your Letter of Intent and the Deposit/Escrow Terms Letter.

Typically 50–60% of inventory is bank-financed. Starla provides a project-finance pack and an approved-lender panel. Starla never guarantees partner debt.

No — they are planning-grade ranges so only well-matched candidates apply. Binding terms appear only in the Stage 7 disclosure pack and franchise agreement.

No. Starla does not negotiate fees — every partner signs the same published structure. That consistency is part of what protects the network you are buying into.

The full in-house stack: Infinity store management and ERP, the integrated POS, the Build a Ring platform, the AI copilots, and the monthly Starla-prepared P&L service.

The application fee and security deposit are collected by direct bank transfer with a reference (UTR) you submit in your candidate portal; Starla's finance team reconciles each payment and your portal shows the status.

Yes. Inventory is partner-owned, purchased from Starla at the lowest possible transfer cost, serialized, and covered by a rotation programme and a published exit buyback formula.

Starla's pricing engine sets every price centrally. There is no manual pricing anywhere in the system — this protects your margin from discount wars.

Slow-moving serialized stock is exchangeable under the rotation programme's published swap terms — your capital never just sits.

Yes. A published buyback formula for conforming serialized stock exists; the formula itself is disclosed in the Stage 7 disclosure pack.

Every diamond Starla sells is a certified lab-grown diamond, graded on the same 4Cs as mined stones.

Andhra Pradesh, Telangana, Karnataka and Tamil Nadu are opening now. See the Territories page for live availability by city.

You get a protected radius (3 km urban / 5 km non-metro) with a pre-agreed compensation formula for encroachment within 1.5× that radius.

Yes. Signed-in candidates can suggest a territory directly on the Territories page — pin the location on the map and tell us why it fits. Every suggestion is reviewed by the team.

Enrolment now reserves your territory for 12 months while the network builds toward its next proving store. Your deposit sits in an escrow-style account, refundable in full if the window doesn't open.

Roughly 150–180 days across ten gated stages, Enquire through Open. No gate is ever skipped.

Start at starlajewels.com/franchise/apply. It takes about ten minutes; your mobile number is OTP-verified before submission.

A Franchise Development Executive calls to discuss capital, territory, and owner-operator fit. If both sides want to proceed, your candidate portal account is provisioned for the Apply stage.

Yes — Stage 5 is the Founders' Meet, including an immersion day inside a working Starla store (NDA e-signed beforehand).

After the full disclosure pack is released, a structurally unskippable 14-day cooling period runs before the franchise agreement can be executed. It exists so you decide with a clear head.

No. Every stage is a gate, applied the same way for every candidate. That discipline is why a Starla franchise is worth owning.

The programme is built around an owner-operator and the systems do the heavy lifting — Founder School certification, the hiring toolkit, and the copilots exist precisely so a disciplined first-time jeweller can run a conforming store.

The full in-house stack Starla runs its own stores on: Infinity (store management + ERP), an integrated POS, the Build a Ring custom design platform, AI owner/store copilots, and the centralized pricing engine.

Starla's custom design platform: customers design a ring in real-time 3D, see an AI-generated photorealistic render, and place a made-to-order purchase tracked through production, QC and dispatch.

No. The stack is delivered and maintained by Starla under the technology fee; your portal, POS and copilots come configured for your store.

They draft the daily trade brief, answer P&L questions from your own store's data, and turn every SOP into a working checklist — for the owner and the store team respectively.

A named Franchise Business Consultant, Founder School certification, a hiring toolkit, a monthly Starla-prepared P&L, and AI copilots for the owner and the store.

An 8-week certification curriculum. Completing it is a precondition to opening, and every team member is certified before floor access. Recertification is ongoing.

You hire to the format staffing model with Starla's toolkit: requisitions, a five-gate funnel tracker, question banks, scorecards, and offer templates.

Your Franchise Business Consultant runs structured monthly-visit reports and quarterly business review packs, benchmarked against the network.

You build on an approved site only, to Starla's standard design kit, with a handover audit and security certification as preconditions to stock delivery.

Soft open, then grand opening, then a 100-day nurture programme guided by your Opening Copilot.

A 2% of Net Revenue marketing fund runs brand and local marketing, and your first 100 days follow a structured nurture programme guided by the Opening Copilot.

Pricing is central and non-negotiable — no store-level discounting exists in the system. Local marketing runs within brand standards, coordinated with your Franchise Business Consultant.