One retail operating system, built in-house.
Most jewellery stores run on spreadsheets, phone calls, and the owner’s memory. Starla built its own stack instead — and runs its own stores on it every day. A franchise partner doesn’t buy software licences from five vendors; they inherit one working system.
Infinity — store management & ERP
Starla's in-house store-management and ERP system: serialized inventory, stock movements, and store operations in one place. The same system that runs Starla's own stores runs a partner store.
Integrated point-of-sale
The POS is part of the same stack, not a bolt-on — every sale flows straight into inventory, reporting, and the monthly P&L without re-entry.
Build a Ring — custom design platform
Customers design their own ring in real-time 3D — stone shape, carat, metal, setting — see an AI-generated photorealistic render, and place a made-to-order purchase. Custom jewellery becomes a repeatable digital pipeline, not a back-room negotiation.
Centralized pricing engine
Every retail price is set centrally by Starla's pricing engine. No manual pricing exists anywhere in the system — which means no discount wars between stores, and a protected margin structure for every partner.
AI copilots
An owner copilot and a store copilot: they draft the daily trade brief, answer P&L questions from your own store's data, and turn every SOP into a working checklist. The public site runs an AI concierge on the same discipline — it answers only from Starla's approved rule set.
Monthly P&L service
Starla prepares your store's monthly P&L with network benchmarks — delivered to you, not demanded from you. No manual reporting burden on the owner.
Custom jewellery is where lab-grown changes the economics — and where most retailers struggle, because custom work traditionally lives outside the system. At Starla it runs through one tracked pipeline from the first click to the customer’s hand:
Serialized, partner-owned inventory tracked in Infinity. A POS wired into central pricing. The Build a Ring platform in your store. Copilots briefed on your own numbers. A monthly P&L prepared for you, benchmarked against the network. This is the operating advantage the franchise programme exists to pass on — see partner support for the human layer that comes with it.
Ready to take the first step?
Want to see the system running? The Founders' Meet stage includes an immersion day inside a Starla store.